Dana Hargrave

Welcome to the start of your fitness journey!

Because mid-life isn’t the end - it’s your strongest beginning.

Hi, my name is Dana. I am a certified personal trainer and nutrition coach in the Springfield, MO area. My passion is to empower women over 40, to build strength, vitality, and confidence as they age.

strength, balance, and confidence

Strong. Balanced. Confident. At every age.

In your 40s and beyond, you may notice that what once worked for your body doesn’t seem to anymore — and that’s completely normal. Estrogen and progesterone begin to decline, which can lead to:

  • A slower metabolism and increased fat storage, especially around the midsection.

  • Reduced muscle & bone-loss, making strength training more important than ever.

  • Fluctuations in energy, sleep, and mood, often impacting consistency with nutrition and exercise.

  • Weekly fitness plans

    Weekly Fitness plans

    You don’t need to work out harder — you need to work out smarter.

    My weekly fitness plans are tailored specifically for women over 40, with workouts that strengthen your muscles, support your metabolism, and protect your joints. With clear guidance, progressive training, and ongoing accountability, you’ll finally see (and feel) lasting results — without the burnout.

  • nutritional coaching

    Nutrition Coaching

    I don’t hand you a meal plan — I teach you how to make choices that serve your goals.

    With one-on-one support, you’ll learn to recognize hunger cues, balance your meals, and understand how nutrition affects your hormones, sleep, and metabolism. It’s not about perfection — it’s about progress, awareness, and confidence.

  • accountability and encouragement

    Accountability & Encouragement

    Change takes consistency — and consistency takes support.

    My coaching keeps you motivated, focused, and inspired with weekly check-ins, mindset tools, and uplifting guidance designed to help you push through obstacles and celebrate wins, big or small. You’ll never have to do it alone again.

Contact Me

Interested in working together? Contact me and I will be in touch shortly. I can’t wait to hear from you!